Colleen Syron

Colleen Syron

Website: http://www.syrondesign.com/

Colleen Syron

Assistant Professor of Art (Branding, Advertising & Interactivity)
Area of Focus: Graphic Design
MFA in Computer Art – School of Visual Arts, New York
BFA in Graphic Design – University of Notre Dame, Indiana

Research Interests
•   Branding
•   Interactive
•   Strategy
 
Teaching Areas
Graphic Design & Interactivity
 
Expertise & work includes:
Identity : Corporate Naming, Product Naming, Brand Architecture, Logo Design,
Business Applications, Standards Manuals
Branding : Positioning, Nomenclature, Brand Attributes, Brand Visuals, Brand Experience, Message Development, Message Mapping,
Marketing: Collateral, Packaging, Advertising, Point of Purchase, Direct Mail,
Trade Show/Exhibition, E-Mail Marketing
Advertising : Print, Online, Outdoor, Google Advertising,
Interactive : Information Architecture, Websites, Portals, Intranets, E-Commerce,
CMS, Facebook & Social Media, Interactive Storytelling, Video Development,
Mobile App, Re-Marketing, Analytics

Clients have included:
Sea Tow Services International, Stony Brook Medical Center, North Fork Potato Chips, RF|Binder, The Robert Wood Johnson Foundation, FPIC, FGIC, CIBC World Markets, Symyx Technologies, Levine Children’s Hospital, Nextel, IBM, The Wall Street Journal, Dow Jones, GE Financial Services, Merck Pharmaceuticals, Pfizer.

Courses

Graphic Design I
Interactive Design I & II
Personal Branding

Honors and Awards

• Marine Marketers Neptune Award for Excellence in Marketing Communications – Best National Magazine Advertising Series, Best Consumer Mobile App, Best Regional and Local Marketing Campaign, Best Product Literature Series • MarCom Awards: Platinum Winner for “Improving the Health and Health Care of all Americans” – Interactive Storytelling
• New York Addy for “Campfire Felonious” – Advertisement for The Wall Street Journal
• New Media Invision Award: Gold Medal – Interactive Presentation for the Wall Street Journal
• AR 100 — Top 100 Annual Report Designs for GE Financial Services