Roy Taylor is Founder and Chief Revenue Officer of a new stealth start up designed to make pixels intelligent. He is also a Director for the Board of BAFTA (British Academy of Film & Television Arts) Los Angeles and Technology Advisor to three film schools.

Previously he was Corporate Vice President and Worldwide Head of AMD Studios based out of Hollywood, Los Angeles. Before that Taylor ran worldwide channel sales at Advanced Micro Devices responsible for more than $2 Billion annual revenue.

Prior to AMD Taylor served as Executive Vice President and General Manager of Display Devices Division at MasterImage 3D, where he was responsible for autostereoscopic (glass-free) 3D business and ecosystem for smartphones, tablets, automotive and avionic industries. Taylor served as Vice President in many roles at NVIDIA, first as a founder of NVIDIA Europe and later internationally after a transfer to NVIDIA headquarters in Santa Clara.

Taylor is principally known for the invention of the ecosystem sale whilst at NVIDIA and for his roles in supporting the video game industry and the catch phrase ‘can it play Crysis?’. More recently he has been a vocal advocate for immersive technologies including VR, AR and AI. In his role as head of AMD Studios, Taylor has picked up Executive Producer credits for three VR productions.

Taylor is also Chair of the VR Society, Director of the Board of Governors for the Advanced Imaging Society and Technical Advisor for Immersive Technology to Dodge Chapman Film School, Beijing Film Academy and NFTS (National Film & Television School).