Matthew is responsible for all undergraduate recruitment initiatives in the College of Fine and Performing Arts. His responsibilities include coordinating college marketing initiatives, assisting faculty to design recruitment strategies, and developing and implementing a data-driven strategic plan for the college. He represents the college at all recruitment events, including Red Letter Days, honors and diversity events, and other recruitment activities across the state or country. Additionally, Matthew hires, trains, and deploys enthusiastic current student ambassadors and maintains positive relationships within the community.