Jeff Nicholas is an award winning creative producer and director with a passion for creating compelling and engaging VR content. He is also well known for his music videos and collaborations with artists such as Rihanna, Justin Timberlake, Shakira, Foo Fighters, and the Beastie Boys.

Since 2014, Nicholas’s focus has been primarily on creating high-quality VR/360° experiences, pushing the boundaries of cinematic VR/360° production through original and branded content experiences.

In addition to directing and executive producing the ON STAGE series for Hulu and Live Nation, Nicholas is overseeing the development and execution of all of Live Nation’s live and episodic VR content initiatives as Live Nation’s vice president for creative and innovation. Prior to his work with Live Nation, he has been at the helm of a variety of VR experiences with partners and collaborators such as CBS, WEVR, Oculus, Ford, Mike Shinoda, Budweiser, Kenan Thompson, Hoonigan Racing, RAIN Agency, A World At School, and many others.

Outside of immersive content creation, Nicholas is most well-known for his work producing, directing and collaborating on a wide array of creative experiences - from music videos, commercials and original content, to design, digital and experiential campaigns - for top-level agencies, brands, studios, promoters, labels and artists such as Dreamworks, Bud Light Platinum, Apple Music, Jason Mraz, Beats By Dre, Linkin Park, AKQA, Black Rebel Motorcycle Club, Sony, Nixon Watches, and many more.