Ross Warren is a Founder in Residence at Google’s experimental Area 120. He also serves as tech advisor for HRH Princess Eugenie of York’s The Anti-Slavery Collective. Australian-born, Warren has traveled extensively and brings a global perspective to his work along with a passion for creativity and innovation.
Warren joined Google’s Creative Lab EMEA in 2010, leading creative production on global marketing initiatives like “Web Lab,” a year-long interactive robotic experience at the London Science Museum; Life in a Day, a feature-length Ridley Scott film; the crowdsourced YouTube Symphony Orchestra at the Sydney Opera House; YouTube Play, a collection of video art at New York’s Guggenheim Museum; and the Summit Against Violent Extremism in Dublin. The latter sparked his interest in tech-led social good movements.
Relocating to California in 2013, he worked with Spike Jonze and VICE on the YouTube Music Awards. After helping make YouTubers like Lilly Singh, Tyler Oakley and Epic Rap Battles of History mainstream phenomena (with campaigns featuring Creators across the U.S., Europe, Australia, Japan, Brazil and South Korea), Warren then marketed ad-funded Originals from Ellen DeGeneres, Demi Lovato and Kevin Hart. As Head of Brand Operations, he led the 2017 launch of YouTube’s new brand identity, before pursuing an entrepreneurial role with Area 120 in 2018.