Design projects and/or productions that synthesize virtual and real-life experiences that engage with the audience/participants with a story in a physical way. If you’ve experienced a fully interactive ride at a theme park or attended an immersive display at a conference or event, you have participated in experience design.


  • Experience Designer
  • Theme Park Entertainment
  • Escape Rooms
  • Production Designer
  • Show Set Designer
  • Senior Director of Creative Design
  • Corporate Events Design
  • Event Producer
  • Interaction Designer

What is an emphasis?

In the second year, BFA-EMA students will select two emphases (undergraduate specialty areas). Each emphasis consists of a minimum of four courses. Experience Design is one emphasis option. The chart below shows how an emphasis makes up one part of the emerging media curriculum.

Course RequirementsCredits

Major Requirements

Core 48
Emphasis 1 12
Emphasis 2 12
Interdisciplinary Concentration 9
Total 81
Electives 9
ACE 30
Total in Degree 120
Detailed Curriculum and Degree Information Sample 4-Year Plan

Experience Design Emphasis Courses

The Experience Design emphasis consists of the following courses. These courses will be taken in addition to the core courses, a second required emphasis, an interdisciplinary concentration, electives, and general education (ACE) courses. See detailed degree and curriculum information at

Principles of Interactivity (EMAR 342)

Introduction to how humans interpret visual, tactile and auditory phenomena, and how these perceptions inform their actions in both the physical and digital worlds. Students will learn the principles and foundations of game design, and a range of game types, interfaces and experiences (be they digital, physical, aural, visual or haptic), that get people to take the action you intended them to take.

Themed Entertainment (EMAR 443)

The fundamentals of design, technology, and process for the creation of themed experiences and story-centric place-making.

Smart Environments (EMAR 345)

Introduction to smart environments and the Internet of Things, sensors, smart lighting, smart sound, geospatial projection mapping.

Extended Theatre (EMAR 444)

Explores how emerging media arts can expand upon the traditional theatrical relationships in new and culturally relevant ways. A collaboration and integration of design, emerging media arts and storytelling.

Other Areas of Emphasis

Application to this program

Students considering Emerging Media Arts must complete the required application. This application applies to both incoming freshman and transfer students and is used to evaluate a student’s suitability for the Emerging Media Arts program. The application information is also used for awarding scholarships
(individual awards vary).

Read more about application